Silver and black are in tight rivalry for the title of “world’s most popular car color,” according to DuPont. DuPont just released their Global Automotive Color Popularity Report today, which comprises automotive color popularity information and regional trends from 11 leading automotive regions of the world.
The break down goes similar to this:
Silver – 26 percent
Black/Black Effect – 24 percent
White/White Pearl and Gray – 16 percent each (tie)
Red – 6 percent
Blue – 5 percent
Brown/Beige – 3 percent
Green – 2 percent
Yellow/Gold – 1 percent
Others – <1 percent
Just three years ago, silver led all regions in color attractiveness. With the shift toward more globalization in the automotive industry, regional preferences are manipulating the global trend. With trends of silver, black and white – all neutrals – vying for the top three spots among the majority regions, gray has raised in popularity and is gaining in interest among consumers in many regions.
Both silver and black/black effect saw a 1 percent grow in global popularity in the 2010 report, with white remaining flat over last year. Gray raised in popularity by three percentage points. While regional preferences stay for red and blue, both have fallen three percentage points this year over last. DuPont analysts persist to observe a trend toward brown and beige increasing in popularity as well.
The break down goes similar to this:
Silver – 26 percent
Black/Black Effect – 24 percent
White/White Pearl and Gray – 16 percent each (tie)
Red – 6 percent
Blue – 5 percent
Brown/Beige – 3 percent
Green – 2 percent
Yellow/Gold – 1 percent
Others – <1 percent
Just three years ago, silver led all regions in color attractiveness. With the shift toward more globalization in the automotive industry, regional preferences are manipulating the global trend. With trends of silver, black and white – all neutrals – vying for the top three spots among the majority regions, gray has raised in popularity and is gaining in interest among consumers in many regions.
Both silver and black/black effect saw a 1 percent grow in global popularity in the 2010 report, with white remaining flat over last year. Gray raised in popularity by three percentage points. While regional preferences stay for red and blue, both have fallen three percentage points this year over last. DuPont analysts persist to observe a trend toward brown and beige increasing in popularity as well.
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